Sydney, Chair and Founder Answering TTP Foundation, shared her patient journey featured in the 2021 Blood Health and Organ Transplants cross-media campaign to raise awareness for TTP. This campaign was launched in partnership with the Toronto Star on June 19th. The campaign will reach over 950,000 readers in Toronto and the surrounding regions.
The ultimate goal is to raise awareness to the public and specific patient groups to fill knowledge gaps on all the various blood diseases, treatments, and patient access while also raising awareness on the critical need of donors (blood, tissue and organs) across the country.
The following video has been added to the campaign.